Worldatwork t4 practice test

Which of the following is a method for analyzing the situation prior to developing the
communication campaign?

• A. Networking with organizations in the same industry
• B. Conducting informal discussions with employees
• C. Seeking out advice from communication consultants
• D. Reviewing the communications budget

Which of the following best describes an attribute of a well-stated communications objective?

• A. Task-oriented
• B. Easily achieved
• C. HIgh-level
• D. Tied to the business

Which of the following is a qualitative method used to obtain audience data?

• B. Benefits enrollment data
• C. Age and education segmentations
• D. Demographic data
• E. Focus groups

Key messages must be aligned with which of the following?

• A. Communication objectives
• B. Sphere of experience
• C. Evaluation methods
• D. Senior management values

How does a theme help a communication campaign?

• A. It uses music to create emotion
• B. It draws attention to it and creates interest
• C. It simplifies the message
• D. It helps diminish negative feedback

What is one reason for using face-to-face communication?

• A. Allows for employees to access information when they need it
• B. Allows for the target audience to go at their own pace
• C. Provides for real-time interaction and feedback
• D. Provides consistency

Which of the following would be most effective for communicating a complicated new retirement
plan design?

• A. Group meeting
• B. Plan document
• C. Webcast
• D. E-mail

What is a consideration when using more than one presenter to communicate a message in a face-
to-face channel?

• A. Messages are best communicated by a single presenter
• B. The last people to receive the message will get a shorter, less detailed message.
• C. Audiences will react more favorably to presenters with louder voices
• D. The message communicated is likely to vary, even if scripted.

If you need to convey negative or controversial information, which channel should you consider first?

• A. Face-to-face
• B. Paper-based
• C. Technology-based

Which of the following should be focused on during Step 6, develop the communication campaign?

• A. Detailing the total rewards philosophy and strategy
• B. Conducting audience research
• C. Documenting a project plan