Salesforce pardot specialist practice test

LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their
prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect's Audits tab to help determine what updates
were made?
Choose 3 answers

• A. The Lifecycle Report filtered by timeframe
• B. The prospect fields that were updated
• C. The amount of time the prospect spent viewing the website
• D. The lists that that prospect was added to or removed from
• E. The data and time when a prospect was assigned

A new automation rule is created.
What action is required for prospects to begin matching that automation rule?

• A. Resume the rule after saving
• B. Sava the rule without any additional action
• C. Schedule the rule to run before saving it
• D. Preview the rule before saving it

Which landing page report metric represents the number of individual prospects who submitted the
landing page at least once?

• A. Total submissions
• B. Unique submissions
• C. Conversions
• D. unique clicks

A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a
list after the submit, but it should not retroactively apply actions to prospects that have already filled
out the form.
What automation tool would effectively achieve this goal?

• A. Use a segmentation rule to add prospects to a list
• B. Use a dynamic list to add prospects to a list
• C. Use a completion action to add prospects to a list
• D. Use an automation rule to add prospects to a list

LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect
is a member of both the recipient list and the suppression list.
In which scenario would a prospect be able to receive the emails in the program?

• A. The prospect is marked as optad out.
• B. The prospect is removed from the recipient list
• C. The prospect is removed from the suppression list
• D. The prospect is removed from both the suppression list and the recipient list.

LenoxSofts email template designer has been tasked with driving more engagement with the
companys email content. They want to use the Click-Through Rate report to see which links
prospects clicked.
What insight does this report provide the template designer?

• A. Email clicks on the text version of the email are outperforming clicks on the HTML version of the email
• B. High click rates indicates that the email subject line should be the focus of the email content.
• C. Low click rates encourage the user to optimize content or link placement in other email sends.
• D. High open rates indicates that prospects are interacting with the content.

Which two actions can be taken once a Salesforce Opportunity syncs to Pardot? Choose 2 answers

• A. Manually editing the Opportunity In Pardot
• B. Referencing the Opportunity in automation rules
• C. Viewing the Opportunity in Opportunity Reports
• D. Manually deleting the Opportunity in Pardot

An administrator includes a link to a file on a web page that the company does NOT own on the
company website.
What is the best way to be able to track the number of visitors who access this file?

• A. Pardot form
• B. Pardot tacking code
• C. Page actions
• D. Custom redirects

A Pardot administrator wants to export a .csv of prospects that purchased a certain product within
the last year. The product is captured in a Product Name field on the prospect record. The companys
product will soon be changing names, therefore they need a one-time export of all prospects that
have this specific product currently listed in the Product Name field.
What is the recommended way to identify these prospects to export to .csv?

• A. Create an automation rule based on product Name.
• B. Create a completion action based on Product Name.
• C. Create a dynamic list based on Product Name.
• D. Create a segmentation rule based on Product Name.

Which list email report metric represents the total number of emails minus hard and soft bounces?

• A. Total Opt Outs
• B. Total Sent
• C. Total Queued
• D. Total Delivered