Salesforce pardot consultant practice test

Pardot Consultant Exam

Last exam update: May 13 ,2024
Page 1 out of 16. Viewing questions 1-15 out of 244

Question 1

LenoxSoft has a Product Interest form where prospects can select a field value for which product lines
they are interested in. The company wants that form field to automatically add prospects to a list for
the product line they are interested in. If they select "Product Line A," it will add them to the
"Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like
them to be removed from the list.
Which automation tool in Pardot should be used?

  • A. Dynamic list
  • B. Completion action
  • C. Automation rule
  • D. Segmentation rule
Answer:

A

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Question 2

A customer is placing Pardot tracking code on their website and doesn't understand how first-party
tracking differs from third-party tracking.
How would a consultant explain the difference?

  • A. First-party tracking is not an option in Pardot, while third-party tracking is.
  • B. First-party tracking is domain-based while third-party tracking is campaign-based.
  • C. First-party tracking tracks prospects across different website domains, while third-party tracking does not.
  • D. First-party tracking does not use cookies, while third-party tracking does.
Answer:

C

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Question 3

LenoxSoft is setting up a brand new Pardot business unit. They have identified a set of five users in
Salesforce who will need to have Administrator roles in Pardot.
What should they do to provide these users access to Pardot?

  • A. Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Pardot.
  • B. Provide each user with a unique activation link to create their own Administrator user records in Pardot.
  • C. Import the users into Pardot and select the Administrator role on their Pardot user records.
  • D. Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.
Answer:

C

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Question 4

A company uses multiple Pardot business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?

  • A. The app will create unique datasets for each business unit.
  • B. There is an option to create a unique app for each business unit or one joined app for all business units.
  • C. Each business unit can only have one associated B2B Marketing Analytics app.
  • D. Each dashboard will have an option to filter by business unit.
Answer:

C

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Question 5

LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant
prospect interest in each product line?

  • A. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
  • B. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
  • C. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
  • D. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
Answer:

D

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Question 6

LenoxSoft wants to foster a closer relationship between customers and their customer success team.
Each customer account is owned by a LenoxSoft success team member, who should be the sender of
all Pardot emails sent to any contacts at that account.
Which setting would make the Pardot email send from the appropriate success team member?

  • A. Set the sender of the email as a specific user.
  • B. Set the sender of the email as a custom CRM user.
  • C. Set the sender of the email as the account owner.
  • D. Set the sender of the email as the assigned owner.
Answer:

C

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Question 7

LenoxSoft has been using Pardot and Salesforce for one year and have enabled Einstein Behavior
Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain
context into why their prospects are being scored the way they are?

  • A. To always book a follow up call with prospects and record notes from the call in the Pardot Notes field for future review.
  • B. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
  • C. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
  • D. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
Answer:

D

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Question 8

A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and
then gated behind Pardot forms. They want to be able to filter tables in Pardot by a prospect's
interaction with each piece of content.
What strategy would allow the team to do this?

  • A. Build dynamic lists respectively based off of those form submissions.
  • B. Add a form completion action to add prospects to the right Salesforce campaign.
  • C. Track downloads in the form reports and build different lists for all submissions.
  • D. Add a form completion action to apply a tag with the name of the piece of content.
Answer:

D

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Question 9

A customer does not feel that campaign influence reporting fully captures their marketing attribution
since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?

  • A. Primary - Campaign Source Attribution B, Einstein Attribution
  • C. Account-to-Opportunity Matching
  • D. First Touch Model
Answer:

C

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Question 10

LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard
using B2B Marketing Analytics.
How could this be accomplished?

  • A. Develop a new lens that includes only data from the fiscal year.
  • B. Use the 'fiscal year' filter on the Pipeline Dashboard.
  • C. Create a custom dataset using only data from the fiscal year.
  • D. Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
Answer:

D

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Question 11

LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to
a sales rep:
The prospects must be located in Georgia or Florida.
The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a
required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?

  • A. Create a completion action on the "Request a Demo" form with the action to assign to user.
  • B. Add a completion action on the form to notify Admin, who manually assigns the prospect.
  • C. Export the form submission report and import, assigning to the correct user upon import.
  • D. Run an automation rule to assign based on the "Request a Demo" submission and State field.
Answer:

D

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Question 12

Marketing is under pressure to provide their sales team with more leads. A Pardot administrator is
looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an
extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers

  • A. Improve prospect data by adding fields to existing forms and making them required.
  • B. Increase their scoring threshold to give the Sales team the most qualified leads.
  • C. Improve lead qualification efficiency by using automation rules for prospect assignment.
  • D. Increase gated content on the website to provide more scoring opportunities.
Answer:

C, D

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Question 13

The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the
leads are not located in the United States. LenoxSoft only sells to customers in the United States so
the sales team has requested that these inbound leads get qualified based on country before being
assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as
new leads?

  • A. Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.
  • B. Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
  • C. Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.
  • D. Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
Answer:

B

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Question 14

LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms.
There is a particular form for a high-value white paper. They want to ensure prospects who complete
this form are sent down a particular path in the nurture program.
How should this be set up?

  • A. Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper
  • B. Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download
  • D. Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6
Answer:

B

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Question 15

A Pardot administrator just created scoring categories for each product line. Assets from Folder A are
aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.
What action should the admin take to ensure the sales team can view this new category score for
each lead or contact?

  • A. Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.
  • B. Share both Folder A and Folder B with the sales users" records in Pardot.
  • C. Add the Pardot Category Score related list to the lead and contact page layouts in Salesforce.
  • D. Assign the Pardot Category Scoring permission set to the sales user's profile in Salesforce.
Answer:

C

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