Northern Trail Outfitters (NTO) would like to target members who recently received and opened any
promotional email with the subject line "NTO Spring Sale."
What feature should be used to target these members?
A subscriber received a purchase confirmation email from Northern Trail Outfitters which did not
contain a way to opt out.
What can be inferred about this email?
Northern Trail Outfitters wants to create a landing page that contains subscriber information passed
to it from email links on the page. They use a Smart Capture form to capture email addresses, reply
dates, and responses from subscribers.
Mow should their data extension be set up?
Northern Trail Outfitters wants to display the current date in order emails.
What could they use to display the date in real-time?
A marketing team has done an audit on the file formats of marketing-related data that it receives in
order to bring it into Marketing Cloud. The team found it receives data delimited by:
Which format will need to be pre-processed or parsed after import into Marketing Cloud?
A small company, with limited resources, has started to use Marketing Cloud. They have a single
master data extension for all of their subscribers. When a subscriber opts-in to receive
communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
How should they manage unsubscribes by communication type?
Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing
manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow
their existing subscriber base and increase ROI on email marketing by improving engagement with
Which three strategies would improve their email deliverabihty?
Choose 3 answers
A, D, E
Northern Trail Outfitters wants to optimize email engagement.
Which elements could they test using the A/B Test feature?
Northern Trail Outfitters has a strict policy that requires the legal team and marketing team to
approve emails featuring professional athletes
What Approval Workflow should be used for this requirement?
The Chief Marketing Officer at Northern Trail Outfitters would like to increase engagement of existing
Which method should the team use to accomplish this goal?
Northern Trail Outfitters' wants to use a partner to develop dynamic emails. After submittal, the
marketing team wants to make sure the emails are reviewed before approval.
What feature should they employ?
A company has one million subscribers. The company has a Master data extension that contains
information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number,
and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily
How should the data be updated?
What two additional best practices could be applied to the company's new email design?
Choose 2 answers
Northern Trail Outfitters (NTO) needs to create a sendable data extension that will contain its
customers' information. NTO's customers are identified by a unique alphanumeric Customer ID, and
Email Address is a required field.
How should the data extension be configured?
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently
uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week."
Which two best practices should the marketer use to make the subject line more effective?
Choose 2 answers