Salesforce marketing cloud consultant practice test

Certified Marketing Cloud Consultant

Last exam update: May 13 ,2024
Page 1 out of 17. Viewing questions 1-15 out of 253

Question 1

Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension,
but the data in this data extension will be regularly updated and the subscribers inside could be
removed/added multiple times.
What option should speed up the delivery while meeting these criteria?

  • A. Journey that allows re-entry after exiting
  • B. Scheduled Automation utilizing Triggered Send Emails
  • C. Scheduled Automation using a Send Activity
  • D. Single Send Journey
Answer:

C

User Votes:
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B
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Question 2

Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox.
In what order should the steps be performed to refresh the sandbox in their integrated account?

  • A. Disconnect / Refresh / Reconnect / Authenticate / Synchronize
  • B. Refresh / Disconnect / Reconnect / Synchronize / Authenticate
  • C. Disconnect / Refresh / Reconnect / Synchronize / Authenticate
  • D. Refresh / Disconnect / Reconnect / Authenticate / Synchronize
Answer:

A

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A 1 votes
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Question 3

A customer wants to create a mobile app that requires users to log in or register before accessing
their dat
a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with
existing credentials will have their device associated with their ContactKey. Users who register with
the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

  • A. All mobile app users will create additional Contacts in Marketing Cloud.
  • B. User device data is unavailable in Contact Builder for up to 24 hours.
  • C. Existing users will create additional Contacts in Marketing Cloud.
  • D. Newly registered users will create additional Contacts in Marketing Cloud.
Answer:

B

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Question 4

Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected].
They will then automatically forward replies to [email protected]. NTO also wants to
include an automatic reply to the customer's email address [email protected].
Which email address would appear as the From Address for the automatic reply to the customer?

Answer:

A

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A 1 votes
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Question 5

A customer wants to import the previous 10 years of customer purchase data in their Marketing
Cloud account. Through discovery, it is determined there are over 200 million records they plan to
upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers

  • A. Does their License include support for REST APIs?
  • B. How many API calls are included in their License?
  • C. Does their License include the Large Data Extensions feature?
  • D. Why do they require 10 years of historical data in Marketing Cloud?
Answer:

A, D

User Votes:
A
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B 1 votes
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Question 6

A consultant explains how a sending domain differs from a customer's primary domain. The
customer is evaluating their options around configuring their domain.
Which two questions should their IT team be asked?
Choose 2 answers

  • A. Can they provide access for Marketing Cloud to update the DNS records?
  • B. Does their company allow delegation of subdomains to third parties?
  • C. Will they be able to post Marketing Cloud-provided DNS files when self-hosting?
  • D. Are they able to modify their domain configuration's DNS entries?
Answer:

B, D

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Question 7

Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth
via their marketing sends. They plan to centralize their analytics data to allow for a more efficient
analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud,
and a third-party warehouse service.
What product would help their use case?

  • A. Report Studio
  • B. Web Analytics Connector
  • C. Interaction Studio
  • D. Datorama
Answer:

A

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Question 8

A B2B customer notices they have a large number of subscribers marked as 'Held'. During
troubleshooting, they realize these were soft bounces from overwhelming the email servers of many
of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to 'Active'?

  • A. Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.
  • B. Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.
  • C. Subscribers with a status of 'Held' should be re-enabled by contacting support.
  • D. Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.
Answer:

A

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Question 9

Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in
sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email
newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers

  • A. Dynamic Content
  • B. AMPscript
  • C. Personalization Strings
  • D. External Content
Answer:

A, C

User Votes:
A
50%
B 1 votes
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Question 10

Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and
wants to migrate another brand to their portfolio. The two brands have contrasting target groups and
identities so they need the emails and landing pages to have different styles that refrain from
mentioning the other brand in any way.
What should be recommended?

  • A. Create a new business unit for the new brand.
  • B. Request a second SAP for the existing business unit.
  • C. Request a Private Domain to be added to the existing business unit.
  • D. Implement a new SSL Certificate for the new brand.
Answer:

A

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A 1 votes
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Question 11

A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They
want to create a Task on Contact and Lead records for follow up when someone has not opened five
emails in a row.
Which activities could be used to fulfill this requirement?

  • A. Salesforce Data Entry, SQL Query Activity, Task Activity
  • B. Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity
  • C. API Event Entry, SQL Query Activity, Task Activity
  • D. Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity
Answer:

B

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Question 12

A customer manually imports records for sending. Each record contains a warehouse ID that is shared
between Marketing Cloud and a third-party system. The customer does not have developer
resources, but wants to include the warehouse ID in their tracking parameters so that the third-party
system can identify the subscriber.
What should a consultant recommend?

  • A. Use personalization strings created by selecting the data extension.
  • B. Use AMPscript variables created from each field in the data extension.
  • C. Use Dynamic Content rules to select a content area for each subscriber.
  • D. Use Guide Template Language created for each field in the data extension.
Answer:

C

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B 1 votes
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Question 13

Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate
which products they are interested in and to have the ability to opt up and down in send volume.
They would like to configure the Delivery Options in a Journey Builder Email Activity to take these
new data points into account.
Which two options could allow them to meet the requirement?
Choose 2 answers

  • A. Suppression List
  • B. Publication List
  • C. Auto-Suppression List
  • D. Domain Exclusion
Answer:

A, B

User Votes:
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Question 14

Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM
accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect
the production instance.
What additional configuration changes should they make?

  • A. Configure Multi-Org settings to account for two production instances in Setup.
  • B. Rename and delete sandbox synchronized data extensions before connecting.
  • C. Remove existing user mappings, attribute mappings, and tracking subscriptions.
  • D. Update query activities that reference the synchronized data extensions.
Answer:

A

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Question 15

A marketer wants to capture open-ended feedback from customers via SMS and write it to a data
extension.
How could MobileConnect be used to accomplish this?

  • A. Use a text-response message template with embedded AMPscript to capture the response.
  • B. Use an info capture message template to capture the response.
  • C. Use an outbound message template with embedded AMPscript to capture the response.
  • D. Use a vote/survey message template to capture the response.
Answer:

B

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