Salesforce marketing cloud administrator practice test

Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a
dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud
accounts
Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose 2 answers

• A. All of NTO's accounts should be on the same stack
• B. Send volume is large enough to maintain a positive or neutral reputation
• C. Length of time needed to pause sending is greater than one month
• D. Pre-warmed IP address can be purchased from Salesforce

What does Marketing Cloud authenticate when a user logs in through the user interface?

• A. If the user is assigned a role in the parent business unit
• B. If the user is logging in from a whitelisted IP address
• C. If the user is an API User on their record
• D. If the user has login hours enabled on their profile

Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?

• A. The IP address is on reserve, is already in use, and has an email sending history.
• B. Building desirable sending history and data will be variable based on list size and engagement.
• C. Sending in large volumes will alert ISPs the new IP Address is now in use.
• D. Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.

Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come
from [email protected]. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the
account?
2 answers

• A. Upon receiving an email, all tracked links start with click.email.nto.com
• B. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
• C. Cloudpages personalized URLs are served from cloud.email.nto.com
• D. Users receive Marketing Cloud password reset emails from help@email nto.com

Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units
should be configured to use the same SFTP directory
How should this setup be achieved?

• A. Child business unit SFTP user should be created
• B. Copy the parent SFTP user into each child business unit
• C. Each business unit should have multiple SFTP users
• D. All child business units should have an individual SFTP user

A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses
Where could the details be found?

• A. Run a Bounce Email Report
• B. Query the Bounce Data View
• C. Query the Send Log
• D. Run an Account Send Summary Report

Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption strategy?
Choose 2 answers

• A. Email Performance by Device
• B. Time Between Send and Engagement
• C. Deliverability Complaint Rate
• D. Email Sending Performance Report

A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data
extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?

• A. Add Only
• B. Overwrite
• C. Add and Update
• D. Update Only

A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT
imported and stored in Marketing cloud. What solution should they implement?

• A. Tokenized Sending
• B. Transparent Data Encryption
• C. Key Management
• D. Field level Encryption

Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into
a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?

• A. The data extension is marked as Sendable
• B. The data extension contains a Salesforce ID
• C. The Data extension is marked as Sendable and Testable
• D. The data extension is linked using the Contact Key