LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their
prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect's Audits tab to help determine what updates
were made?
Choose 3 answers
B, D, E
Explanation:
The prospect’s Audits tab shows the history of changes made to the prospect’s record, such as field
updates, list changes, and assignment dates. These data points can help determine what updates
were made during the database clean-up project and how they affected the prospects. The Lifecycle
Report, the amount of time the prospect spent viewing the website, and the unique clicks are not
data points that can be found in the Audits tab, but they can be found in other reports or tabs in
Marketing Cloud Account Engagement. Reference
Prospect Audits
A new automation rule is created.
What action is required for prospects to begin matching that automation rule?
B
Explanation:
A new automation rule does not require any additional action for prospects to begin matching that
automation rule, other than saving the rule. Automation rules are active by default once they are
saved, and they run every hour to match prospects based on the rule criteria. Resuming, scheduling,
or previewing the rule are not actions that are required for prospects to begin matching the rule, but
they are optional features that can be used to manage or test the rule. Reference
Automation Rules
Overview
Which landing page report metric represents the number of individual prospects who submitted the
landing page at least once?
B
A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a
list after the submit, but it should not retroactively apply actions to prospects that have already filled
out the form.
What automation tool would effectively achieve this goal?
C
Explanation:
The automation tool that would effectively achieve the goal of adding prospects to a list after they
submit a form, but not retroactively applying actions to prospects that have already filled out the
form, is a completion action. Completion actions are actions that are triggered when a prospect
completes a specific activity, such as submitting a form, clicking a link, or opening an email.
Completion actions are executed in real time and only affect the prospects who complete the activity
after the action is set up. Segmentation rules, dynamic lists, and automation rules are not suitable for
this goal, as they are either retroactive, recurring, or based on criteria other than a specific
activity. Reference
Completion Actions Overview
LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect
is a member of both the recipient list and the suppression list.
In which scenario would a prospect be able to receive the emails in the program?
C
Explanation:
The scenario in which a prospect would be able to receive the emails in the program is when the
prospect is removed from the suppression list. A suppression list is a list that prevents prospects from
receiving emails from an engagement studio program, even if they are in the recipient list. A
recipient list is a list that defines the prospects who are eligible to receive emails from the program. If
a prospect is in both the recipient list and the suppression list, they will not receive any emails from
the program. Removing the prospect from the suppression list will allow them to receive the emails,
as long as they are still in the recipient list and not opted out. Removing the prospect from the
recipient list, marking the prospect as opted out, or removing the prospect from both the
suppression list and the recipient list will not allow them to receive the emails from the
program. Reference [Engagement Studio Suppression Lists]
LenoxSoft’s email template designer has been tasked with driving more engagement with the
company’s email content. They want to use the Click-Through Rate report to see which links
prospects clicked.
What insight does this report provide the template designer?
C
Explanation:
The insight that the Click-Through Rate report provides the template designer is that low click rates
encourage the user to optimize content or link placement in other email sends. The Click-Through
Rate report shows the percentage of email recipients who clicked on one or more links in the email.
This metric indicates how engaging and relevant the email content and links are for the prospects. If
the click rates are low, it means that the prospects are not interested in the email content or links, or
they are not able to find them easily. The template designer can use this insight to improve the
content or link placement in future email sends, such as by using more compelling calls to action,
adding more value propositions, or making the links more visible and accessible. The other options
are not insights that the Click-Through Rate report provides. Email clicks on the text version of the
email are not tracked by Marketing Cloud Account Engagement, so they do not affect the click rates.
High click rates do not indicate that the email subject line should be the focus of the email content,
as the subject line is more related to the open rates. High open rates do not indicate that prospects
are interacting with the content, as they only measure how many prospects opened the email, not
how they engaged with it. Reference [Email Metrics Glossary]
Which two actions can be taken once a Salesforce Opportunity syncs to Marketing Cloud Account
Engagement? Choose 2 answers
B, C
Explanation:
Once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement, two actions that can
be taken are referencing the Opportunity in automation rules and viewing the Opportunity in
Opportunity Reports. Automation rules are rules that run in the background and match prospects
based on certain criteria and perform certain actions. You can use Opportunity fields as criteria or
actions in automation rules, such as adding prospects to a list based on their Opportunity stage or
updating their Opportunity amount based on their score. Opportunity Reports are reports that show
the revenue generated by your marketing campaigns and the influence of your marketing activities
on the sales pipeline. You can view the Opportunity Reports in Marketing Cloud Account Engagement
to analyze the performance of your marketing efforts and optimize your strategy. Manually editing or
deleting the Opportunity in Marketing Cloud Account Engagement are not actions that can be taken,
as Marketing Cloud Account Engagement does not allow editing or deleting Opportunities. You can
only edit or delete Opportunities in Salesforce, and the changes will sync back to Marketing Cloud
Account Engagement. Reference
Opportunities in Marketing Cloud Account Engagement
Automation
Rules Overview
Opportunity Reports
An administrator includes a link to a file on a web page that the company does NOT own on the
company website.
What is the best way to be able to track the number of visitors who access this file?
D
Explanation:
The best way to be able to track the number of visitors who access a file on a web page that the
company does not own is to use a custom redirect. A custom redirect is a Marketing Cloud Account
Engagement feature that allows you to track any link on your website or a third-party website and
measure the clicks and conversions. You can create a custom redirect for the link to the file and use
the custom redirect URL instead of the original link on your web page. This way, you can track how
many visitors click on the link and access the file, and also see which prospects are interested in the
file. A Marketing Cloud Account Engagement form, a Marketing Cloud Account Engagement tracking
code, or a page action are not suitable for this purpose, as they are used for different scenarios. A
Marketing Cloud Account Engagement form is used to collect visitor information and convert them
to prospects. A Marketing Cloud Account Engagement tracking code is used to track the page views
and activities of visitors and prospects on your own website. A page action is used to perform certain
actions when a prospect views a specific page on your website. Reference
Custom Redirects
A Marketing Cloud Account Engagement administrator wants to export a .csv of prospects that
purchased a certain product within the last year. The product is captured in a Product Name field on
the prospect record. The company’s product will soon be changing names, therefore they need a
one-time export of all prospects that have this specific product currently listed in the Product Name
field.
What is the recommended way to identify these prospects to export to .csv?
D
Explanation:
The recommended way to identify the prospects who purchased a certain product within the last
year and export them to a .csv file is to create a segmentation rule based on the Product Name field.
A segmentation rule is a one-time rule that matches prospects based on certain criteria and performs
certain actions. You can create a segmentation rule that matches prospects who have the specific
product name in the Product Name field and the action to export them to a .csv file. This way, you
can get a one-time export of all the prospects who have the product name before it changes. An
automation rule, a completion action, or a dynamic list are not suitable for this goal, as they are
either recurring, real-time, or based on an activity, not a one-time export based on a field
value. Reference [Segmentation Rules Overview]
Which list email report metric represents the total number of emails minus hard and soft bounces?
D
Explanation:
The list email report metric that represents the total number of emails minus hard and soft bounces
is total delivered. Total delivered measures how many emails were successfully delivered to the
recipients’ inboxes, without being rejected by the email servers. Hard bounces are permanent
delivery failures, such as invalid email addresses or blocked domains. Soft bounces are temporary
delivery failures, such as full inboxes or server issues. Total opt outs, total sent, and total queued are
not the same as total delivered. Total opt outs measures how many recipients unsubscribed from
your emails. Total sent measures how many emails were sent from Marketing Cloud Account
Engagement. Total queued measures how many emails were waiting to be sent from Marketing
Cloud Account Engagement. Reference [Email Metrics Glossary]