Salesforce marketing cloud account engagement consultant practice test

Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They
want to ensure as Status field values change, the prospect will automatically stop receiving the
previous program and move to the next program to receive only the relevant content. What solution
would you recommend

• A. Test list
• B. Static list
• C. Static list or Dynamic, both list can be used
• D. Dynamic list

LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity
is greater than 90 days. Once they begin the re-engagement program, if they become active, the
prospects need to remain in the program. Which solution would you recommend ?

• A. Dynamic List
• B. Test List
• C. Static or Dynamic list
• D. Static List

LenoxSoft currently has prospect and customer data located in their current email provider,
spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding
their current email provider, what do you need to know before importing into Marketing Cloud
Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account
Engagement email sends. Choose 2 answers:

• A. Identify the currently mailable and unmailable prospects in their current email provider.
• B. How many emails a month were sent from the current email provider
• C. The date LenoxSoft last compared data between the email provider and Salesforce.
• D. When was the last time a prospect was emailed in their current email provider.

When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom
objects, what are two key attributes to ensure seamless custom object integration? Select 2

• A. Lead, Contact or Account record added as a Related Object to the Salesforce custom object
• B. Salesforce Connector User has 'Read' permission to the custom object
• C. Campaign or Opportunity record added as a Related Object to the Salesforce custom object
• D. Customized 'Display in Table' values when configuring fields

The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads
generated and what types of assets are generating those new leads. Identify the Marketing Cloud
Account Engagement reports and associated KPIs that would provide these metrics. Choose 2
answers:

• A. Form Report: Impressions
• B. Lifecycle Report: New Prospects Created
• C. Form Report: Conversions
• D. Form Report: Submissions

What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants
to sign many people up on the same computer at a trade show booth?

• A. Kiosk/Data Entry Mode
• B. ReCAPTCHA
• C. "Not you?" Link
• D. Progressive Profiling

LenoxSoft would like to set custom scoring based on event attendance. What scoring options are
available through the Marketing Cloud Account Engagement Connectors?

• A. Webinar & Event invite. Registrations & Attendance
• B. Webinar & Event Registrations & Attendance
• C. Webinar: Attended/NoShow/Registered Event :Checked In/Registered
• D. Only Webinar & Event Attendance

LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an
event using your WebEx connector. What advice do you give them? You simply remind them that
since registering for an event is a completion action it will always run when a form is filled out.

• A. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.
• B. That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
• C. Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
• D. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your

LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation
campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-
hosted landing page. The consultant suggests creating two
versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the
feature. What is the primary benefits of using a multivariate test in this campaign?

• A. Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin
• B. Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.
• C. Marketing Cloud Account Engagement will give you content ideas for each landing page.
• D. Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions

An admin user would like to create a User Role for a new marketing intern to only have the ability to
view prospect lists and emails that have already been sent. Which of the following is the best way for
the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

• A. Set the intern up in the Default 'Marketing' User Role
• B. Set the intern up in the Default 'Marketing Intern' User Role
• C. Create a Custom User Role with only the options to 'view' lists and 'view' emails selected
• D. Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected