Salesforce b2c solution architect practice test

During discovery conversations an organization notes that they want to create a custom survey
around their customer's preferences to help improve product recommendations, marketing
journeys, and customer service upsell opportunities. They want to house the survey responses in
their Salesforce ecosystem so they can run reports. They plan on having two teams manage the
survey and change questions twice a year.
Which three questions should a Solution Architect ask to ensure they understand the requirements
well enough to design an appropriate multi-cloud solution?
Choose 3 answers

• A. Will the teams need the ability to change designs?
• B. Does the team need front-end development capabilities?
• C. How many survey responses would you anticipate in a peak 24-hour period?
• D. Will you ever have more than nine possible answers for a survey question?
• E. How often do you update surveys?

A company is currently Implementing B2C Commerce and wants to use Marketing Cloud to send
transactional emails like the Welcome Email, Order Confirmation, and Order Status Update Email.
Which three steps are required to configure the Marketing Cloud Connector for triggered emails?
Choose 3 answers

• A. Configure REST Services in B2C Commerce that will be used to authenticate B2C Commerce against Marketing Cloud via its API integration and initiate a transactional email delivery.
• B. Customize the B2C Commerce storefront to invoke Marketing Cloud's Transactional Messaging REST API whenever a transactional message should be delivered. This customization should first authenticate B2C Commerce against Marketing Cloud and then deliver the Transactional Messaging pavload to inform message contents.
• C. Create an API Integration in Marketing Cloud using Installed Packages that provision access to Marketing Cloud APIs by external systems like B2C Commerce.
• D. Customize the B2C Commerce storefront to trigger Marketing Cloud Transactional Messages at strategic points in the customer's experience by using Marketing Cloud's Transactional Messaging REST API. This customization should Include a payload that informs message contents.
• E. Integrate Marketing Cloud and B2C Commerce to provide Marketing Cloud with B2C Commerce order and customer information on a nightly basis via SFTP.

A company uses B2C Commerce, Marketing Cloud, and Service Cloud and requires that customers
create an account before making their first purchase.
Which system creates the customer ID and which system creates an additional ID to use as the
customer primary record?

• A. Service Cloud creates a customer ID and an additional ID to be used as the primary record.
• B. A B2C Commerce creates a customer ID and an additional ID to be used as the primary record.
• C. Marketing Cloud creates a customer ID but the primary ID should be created through B2C Commerce.
• D. B2C Commerce creates a customer ID but the primary record should be created through Service Cloud.

A large cosmetics company is planning a customer marketing campaign this summer that allows
early access to new product launches in exchange for consent to contact participants through text or
email. Future communications to those who 'opt-in' includes information on future product
launches, store events, and holiday promotions.
The company plans to offer a 'preference center' within the commerce experience, where
authenticated users can opt-in or opt-out of various methods of direct communication.
In which two ways should a Solution Architect define the appropriate systems and methods for user
registration and communication preferences, and recommend where native platform functionality
within each platform may need to be extended?
Choose 2 answers

• A. Allow cookie consent to auto-enable email and/or mobile communications directly to the customer.
• B. Allow customers to unsubscribe via email with one click, and opt-in or opt-out of specific communication methods through a hosted preference center.
• C. Use native B2C Commerce registration options during the browse and checkout experience, and extend these features to provide an opt-in or opt-out communication preference center on a secure page within the same storefront UI.
• D. Implicitly enroll all customers in direct mobile communications during checkout, and allow customers to opt-in or opt-out of all services via email sent by Marketing Cloud.

A single-brand client is implementing a Salesforce multi-cloud solution that includes B2C Commerce,
Service Cloud, and Marketing Cloud. They have licenses for over 100 Service Cloud sandboxes, one
B2C Commerce realm with on-demand sandboxes, and three Marketing Cloud production business
units. The client wants to understand the environment, development, and automation deployment
strategy for the implementation.
Which two recommendations should a Solution Architect make in the discovery session?
Choose 2 answers

• A. Run load testing in B2C Commerce pre-launch against the production instance connected to a full copy sandbox in Service Cloud
• B. Use Marketing Cloud business units as testing environments
• C. Use a single Marketing Cloud instance to connect to multiple Service Cloud environments using Marketing Cloud Connect for each business unit
• D. Use a Service Cloud partial copy sandbox to provide better performance than a developer pro sandbox as well as a normal sandbox

A Solution Architect is working on a project that will use Service Cloud and Marketing Cloud. The
company is concerned about its service agents' productivity, since they will sometimes also require
access to Marketing Cloud. The company wants the Solution Architect to implement a solution that
lets agents authenticate and access all systems with the least possible clicks. The company wants
agents to confirm their identity using multi-factor authentication (MFA) upon logging in to either
system.
Which three activities does the Solution Architect need to complete in order to meet the company's
requirements?
Choose 3 answers

• A. Enable SSO on both Service Cloud and Marketing Cloud.
• B. Define which system is acting as an identity provider (IDP).
• C. Configure Marketing Cloud Connect,
• D. Enable Active Directory Federation Services (ADFS) and Salesforce Event Monitoring on the identity provider (IDP).
• E. Enable MFA on the identity provider (IDP).

A university has several small departmental organizations scattered across different colleges. Each of
which has its own finances, business processes, and strategies that are sometimes at odds. They
would like to introduce a university-wide communications strategy that allows their recruitment
team to market to potential students globally while allowing each department to recruit existing
students for its own programs.
What should a Solution Architect recommend to meet their needs?

• A. Marketing Cloud with multiple business units, Marketing Cloud Connect, and multiple existing Salesforce orgs
• B. Marketing Cloud with multiple business units and a single Salesforce org with Divisions for consolidating existing departmental orgs
• C. Marketing Cloud with Enterprise Communication Strategy, Marketing Cloud Connect, and multiple existing Salesforce orgs
• D. Marketing Cloud with Enterprise Communication Strategy and a single Salesforce org with Connected Campus for consolidating existing departmental orgs

A multi-brand company uses B2C Commerce, Service Cloud, and Marketing Cloud and wants to
deliver integrated customer experiences across all three products. The company has one B2C
Commerce realm serving two storefronts, a Salesforce org, and a Marketing Cloud instance with a
single business unit that leverages email address as a subscriber key. None of these Salesforce Clouds
are integrated. The company is also interested in integrating with Customer 360 Data Manager.
Which two Marketing Cloud implementation recommendations should a Solution Architect present
to the company to adjust their architecture to adhere to Salesforce multi-cloud integration best
practices?
Choose 2 answers

• A. Marketing Cloud should serve as the Salesforce primary for customer profiles and leverage customer email addresses as a multi-cloud customer identifier.
• B. Marketing Cloud should implement a second business unit and provide each B2C Commerce storefront with its own Marketing Cloud business unit.
• C. Marketing Cloud must undergo a subscriber key migration with Salesforce Professional Services and select a subscriber key that aligns with Salesforce multi-cloud architecture best practices.
• D. B2C Commerce should integrate with Marketing Cloud and create a Marketing Cloud Contact when a B2C Commerce customer registers or places an order via the storefront.

Refer to the exhibit.

A beauty brand is planning to re-platform their existing website onto B2C Commerce. As part of the
re-platform they will create a new social community where beauty insiders can view how-to videos,
share tips, and favorite products. As part of the overall solution, the beauty brand is going to
implement 82C Commerce, Experience Cloud, and Salesforce Identity.
Each beauty insider can store and update important profile and commerce information like email,
phone number, beauty preferences, and saved addresses.
Which application should a Solution Architect recommend to set up the primary profile after
reviewing the workflow and attempting to minimize migration of customer profile data?

• A. Salesforce Identity
• B. Service Cloud
• C. Experience Cloud
• D. B2C Commerce

A service organization has a long lifecycle for customers that start as a lead and move through
opportunity to active and former customer states. The organization wants to use Sales Cloud and
Marketing Cloud as their core customer engagement platforms.
Which two considerations should a Solution Architect keep in mind when setting up this multi-cloud
use case?
Choose 2 answers

• A. Set up the contact object with a specific record type 'Lead' that mimics the standard lead object to prevent the duplicate contact from being created in Marketing Cloud.
• B. Allow both the lead record to generate a contact in Marketing Cloud and the contact record to generate a contact in Marketing Cloud.
• C. Enable the 'Prevent Duplicates for Lead Conversion' setting when configuring Marketing Cloud Connect to prevent converted contacts from generating a duplicate contact.
• D. Ensure that when a lead is converted to a contact that the Lead ID is mapped to a custom field on the Contact to be used as the referenced with the Subscriber ID in Marketing Cloud and avoid duplicate records.