marketo mce practice test

By completing a form on the website, a lead is indicating interest in exploring the company products
and solutions and is deemed sales ready.
How can this be communicated to sales?

• A. Use a Trigger Campaign to Send Alert
• B. Use a Trigger Campaign to Send Email
• C. Create a Lead Performance report for sales
• D. Change the Lead Score for the lead

HOTSPOT
Match each Webinar Program Status with its effect on the webinar provider or Marketo.
Answer options may be used more than once or not at all.

What is required if a marketing manager wants to send one email to two segments, but the header
image will be different for each segment?

• A. System tokens
• B. Smart lists
• C. An approved snippet
• D. An approved segmentation

Which type of leads will receive a non-operational email?

• A. Marketable leads
• B. Marketing suspended leads
• C. Blacklisted leads
• D. Unsubscribed leads

Which form option is needed to use advanced thank you pages?

• A. External URL
• B. Form defined
• C. None
• D. Another available landing page

Which type of email can be sent without an unsubscribe link at the bottom?

• A. A monthly newsletter for clients
• B. An ongoing nurture for prospects
• C. An autoresponder for a webinar registration
• D. A trade show invitation for past attendees

Which two statements differentiate smart lists from segmentations? (Choose two.)

• A. A lead can exist in multiple segments within the same segmentation.
• B. Smart lists can only generate information on the lead for the past 90 days.
• C. A lead can exist in multiple smart lists.
• D. Snippets can be dynamically changed based on segmentation.
• E. Snippets are created from smart lists.

What is the difference between hard bounces and soft bounces?

• A. A hard bounce happens when an email is rejected by a spam filter; a soft bounce means an email address is invalid.
• B. A hard bounce renders a lead email address invalid; a soft bounce gets automatically resolved within a few days.
• C. A soft bounce renders a lead email address invalid; a hard bounce gets automatically resolved within a few days.
• D. A soft bounce happens when an email is rejected by a spam filter; a hard bounce means an email address is invalid.

Given the Active Lead Model program:

From where are the tokens inherited?

• A. Behavioral Scoring folder
• B. Lead Scoring folder
• C. z_Archive folder
• D. Active Lead Scoring Model program

What are the components of an Engagement Program Dashboard? (Choose three.)

• A. Engagement Over Time
• B. Clicks
• C. Pending sends
• D. Engagement Score
• E. Highest Engagement
• F. Membership ROI