google google analytics practice test

Google Analytics Individual Qualification (IQ)

Last exam update: Jun 14 ,2024
Page 1 out of 4. Viewing questions 1-15 out of 70

Question 1

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics
will count this session as a bounce.

  • A. True
  • B. False
Answer:

A

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Question 2

Which of these are required for Multi-Channel Funnels?

  • A. In-page Analytics
  • B. Advertising Features
  • C. Custom Dimensions
  • D. Goals or Ecommerce
Answer:

D

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Question 3

Which reports show websites that send traffic to your pages?

  • A. Demographics
  • B. All Traffic
  • C. Behavior
  • D. Geo
Answer:

B

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Question 4

Which of these is NOT a benefit of using segments in your data analysis?

  • A. You can analyze users by single or multi-session conditions
  • B. You can isolate and analyze specific conversion paths using conversion segments
  • C. You can compare behavior metrics for groups of users like Converters vs non Converters
  • D. You can permanently modify the data in your view
Answer:

D

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Question 5

Metrics cannot be paired with dimensions of the same scope.

  • A. True
  • B. False
Answer:

B

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Question 6

Which user characteristic may NOT be used to change keyword bids in AdWords?

  • A. ad preference
  • B. location
  • C. device
  • D. time of day
Answer:

A

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Question 7

What URL tag does AdWords add to the destination URL using autotagging?

  • A. urlid=
  • B. adid=
  • C. utm=
  • D. gclid=
Answer:

D

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Question 8

Assigning a value to a Google Analytics Goal allows you to do which of the following?

  • A. Track actual revenue from your conversions
  • B. Analyze the conversion funnel on your website
  • C. Compare goal conversions and measure changes and improvements to your site
  • D. Track real-time revenue for your business
Answer:

C

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Question 9

Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

  • A. Users who viewed your homepage
  • B. Users who viewed a search result page on your website
  • C. Users who returned an item they purchased
  • D. Users who viewed product detail pages
Answer:

C

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Question 10

You can only apply a Custom Dimension to data that was collected after you created the dimension.

  • A. False
  • B. True
Answer:

A

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Question 11

Which report demonstrates how well specific parts of your website performed?

  • A. Content Drilldown report
  • B. Frequency and Recency report
  • C. Location report
  • D. Top Events report
Answer:

A

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Question 12

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

  • A. 2
  • B. 0
  • C. 1
  • D. 3
Answer:

C

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Question 13

Auto-tagging is used to collect data from which kinds of traffic?

  • A. Website referral traffic
  • B. Search engine traffic other than Google
  • C. Social media traffic
  • D. AdWords Campaign traffic
Answer:

D

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Question 14

Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?

  • A. Acquisition reports
  • B. Goals reports
  • C. Multi-Channel Funnel reports
  • D. Ecommerce reports
Answer:

C

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Question 15

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad
that referred the user.

  • A. False
  • B. True
Answer:

A

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