google google analytics individual qualification practice test

Google Analytics Individual Qualification

Last exam update: Apr 07 ,2024
Page 1 out of 4. Viewing questions 1-15 out of 70

Question 1

What feature is required to track customer search terms on a website?

  • A. Enhanced Ecommerce
  • B. Search filters
  • C. Site Search
  • D. Data Import
Answer:

C

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Question 2

What report indicates where users start or exit the conversion funnel?

  • A. Goal Flow
  • B. Treemaps
  • C. User Timings
  • D. Cohort Analysis
Answer:

A

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Question 3

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

  • A. The Measurement Protocol
  • B. Browser cookies
  • C. Data Import
  • D. The Networking Protocol
Answer:

A

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Question 4

To recognize users across different devices, what feature must be enabled?

  • A. User ID
  • B. Google Ads Linking
  • C. Attribution Models
  • D. Audience Definitions
Answer:

A

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Question 5

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

  • A. Hit
  • B. Product
  • C. User
  • D. Session
Answer:

C

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Question 6

What report shows a visual representation of user interactions on a website?

  • A. Landing Pages report
  • B. Content Drilldown report
  • C. Behavior Flow report
  • D. Treemaps report
Answer:

C

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Question 7

What campaign parameter is not available by default in Google Analytics?

  • A. utm_adgroup
  • B. utm_content
  • C. utm_source
  • D. utm_medium
Answer:

A

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Question 8

What filter would only include data from a campaign titled “Back to School” in Campaign reports?

  • A. Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
  • B. Custom Include filter with field “Campaign Name” and pattern “back to school”
  • C. Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
  • D. Custom Include filter with field “Page Title” and pattern “back to school”
Answer:

B

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Question 9

Which kinds of hits does Google Analytics track?

  • A. Pageview
  • B. All of the above
  • C. Transaction
  • D. Event
Answer:

B

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Question 10

In views that dont have data import enabled, Custom Dimensions values may be viewed for dates before the Custom
Dimension was created.

  • A. FALSE
  • B. TRUE
Answer:

B

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Question 11

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

  • C. Just before the closing tag
  • D. Just after the opening tag
Answer:

C

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Question 12

Auto-tagging is used to collect data from what kind of traffic?

  • A. Google Ads Campaign traffic
  • C. Website referral traffic
  • D. Social media traffic
Answer:

A

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Question 13

What feature would be used to collect how many times users downloaded a product catalog?

  • A. Calculated Metrics
  • B. Custom Dimension
  • C. Event Tracking
  • D. Custom Report
Answer:

C

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Question 14

Which parameters can be included with an event hit for reporting?

  • A. Category, Action, Label, Value
  • B. Category, Action, Label, Total Events
  • C. Category, Action, Label, Unique Events
  • D. Event, Category, Action, Label
Answer:

A

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Question 15

What data table display compares report metrics to the website average?

  • A. Performance
  • B. Percentage
  • C. Pivot
  • D. Comparison
Answer:

D

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