What is one characteristic of strong success metrics?
An Adobe Target Business Practitioner wants to create an experience for a voice assistant channel.
Which composer should be used for this activity?
What does Adobe Target optimize towards when running an Automated Personalization activity?
In the Visual Experience Composer. Experience 6 was created using multiple style modifications.
Most of these modifications need to be repeated in two additional experiences within the activity.
Which option automatically recreates all of the modifications from Experience B while adding a new
experience to the activity?
An activity should be exposed to visitors who have viewed at least three products within a single
category. There is a profile script that sets user.3pvs for visitors that qualify.
How should the Adobe Target Business Practitioner make sure that the profile script is properly
qualifying visitors who have viewed at least three products?
An Adobe Target Business Practitioner activated a new Experience Targeting activity, which is
designed to show different Experiences to two Audiences based on custom profile parameters. After
two days of execution, no traffic has been recorded m the reports.
What approach should be used to debug the implementation?
A sporting equipment organization is running an A/B test with the aim of increasing revenue. The
activity is testing featuring either Hiking or Mountain Climbing products in the home page hero
banner. Click through rate (CTR) to the product category pages is the only success metric.
In this scenario. what is the problem with using CTR as the only success metric?
One of the distribution centers for an eCommerce site is down and the marketing team wants to
display a message on the homepage to let customers know that shipping will be delayed.
What is the best way to create an activity that will target only the affected zip codes?
A client wants to adjust the counting methodology used in a report.
What are the three counting methodologies available in report settings, for any given report?
After adding styling properties to a headline element using the CSS Editor and saving an experience,
the Adobe Target Business Practitioner was asked to edit the styling changes and only keep a
modification that was made to change the color.
How can this task be done in the Visual Experience Composer?
The optimization team is planning their next 3-month experimentation roadmap for the homepage.
They have the following candidates:
A - 8 weeks to build, another estimated A weeks to complete (run), and a projected 20% lift in
conversion rate. B - 5 weeks to build, another estimated 7 weeks to complete (run), and a projected
25% lift in conversion rate. C - 5 weeks to build another estimated 3 weeks to complete (run), and a
projected 15% lift in conversion rate. D - Requires no development team resource, an estimated 7
weeks to complete (run), and a projected 10% lift in conversion rate.
Providing all the estimations are correct and the development team can only build one test at a time,
how should they plan their roadmap?
When testing Experience B in an A/B Activity with a QA link, the analyst does not see the targeted
content for Experience B. What could be the reason?
What is the main purpose of the Preview functionality within the Visual Experience Composer when
creating a Multivariate test activity?
It has been identified as pan of an A/B test that a conversion should only be valid if the user has
clicked on a specific link before converting.
To which page of the Visual Experience Composer three-step guided workflow should an Adobe
Target Business Practitioner add this dependency?
An optimization team has decided to incorporate email into their testing strategy and wants to send
emails to their list of subscribers. Their desire is to randomly send one of four different emails to
users and see which email is the most effective.
How can this request be fulfilled?