An entertainment company and Adobe Real-Time CDP customer wants to message subscribers on
the anniversary of their subscription date. The goal is to send an upsell offer to increase their
subscription benefits by creating a segment and activating to their email service provider.
Which segmentation event recency type should be used to evaluate new users each day into this
segment once users reach 365 days since the first subscription?
C
Explanation:
According to the Adobe documentation, custom date is a type of segmentation event recency that
allows specifying a fixed date or a relative date based on a field in the dataset schema. This type of
recency can be used to evaluate new users each day into a segment based on a specific date, such as
the
anniversary
of
their
subscription
date.
Reference:
https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segment-builder.html?lang=en#event-recency
An Adobe Real-Time CDP Business Practitioner wants to create a segment of users who have
purchased an item in the last 90 days and then purchased another item 5 days later.
What type of segmentation could be used?
C
Explanation:
According to the Adobe documentation, sequential segmentation is a type of segmentation that
allows defining a sequence of events or attributes that must occur in a specific order for a profile to
qualify for a segment. This type of segmentation can be used to create a segment of users who have
purchased an item in the last 90 days and then purchased another item 5 days later. Reference:
https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/sequential-segments.html?lang=en
A Real-Time CDP Business Practitioner wants to target audiences on Linkedln.
In order to target Linkedln profiles what three identities must be used to support this targeting?
A
Explanation:
According to the Adobe documentation, Linkedln Matched Audiences is a type of destination that
allows matching profiles based on hashed email addresses, phone numbers, or mobile device IDs
(GAID or IDFA) with Linkedln users across various Linkedln services, such as Campaign Manager and
Marketing Solutions API. This type of destination can be used to target audiences on Linkedln using
these
three
identities.
Reference:
https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/linkedin-matched-audiences.html?lang=en
A Real-Time CDP Business Practitioner has to create a new segment of California residents. What
field group tile should they drag onto the segment builder canvas?
C
Explanation:
According to the Adobe documentation, attributes are fields that describe profile characteristics or
traits, such as demographic information, preferences, or interests. Attributes can be dragged onto
the segment builder canvas to define segment rules based on attribute values or ranges. In this case,
the practitioner can drag an attribute that indicates the state of residence and set it to California.
Reference:
https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segment-builder.html?lang=en#attributes
An Adobe Real-Time CDP Business Practitioner wants to create a batch segment of users for a
financial services client who opened account in the last rolling 30 days. The analytics team needs an
updated segment count prior to a campaign launch.
What would the practitioner need to do to achieve this task?
C
Explanation:
According to the Adobe documentation, segment job is a feature that allows running an on-demand
evaluation of segments using batch datasets and getting an updated segment count within minutes.
Segment job can be used to achieve this task by selecting the segment and clicking on “Run segment
job” from the action bar. Reference:
https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segment-job.html?lang=en
A Real-Time CDP Business Practitioner is mapping attributes from audience data to a streaming
profile export destination. They want to include Active and Expired members in subsequent
incremental exports.
What field must they make sure is selected when mapping attributes?
A
Explanation:
According to the Adobe documentation, segmentMembership.status is a field that indicates the
current status of a profile’s membership in a segment, such as Active, Expired, or Realized. This field
must be selected when mapping attributes to a streaming profile export destination to include Active
and
Expired
members
in
subsequent
incremental
exports.
Reference:
https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/profile-export.html?lang=en#mapping-attributes
A Real-Time CDP Business Practitioner is working with a client and needs to process a request to
access or delete through the privacy service.
What must the Real-Time CDP Business Practitioner include in the request?
C
Explanation:
According to the Adobe documentation, identity and namespace are the two required fields that
must be included in a request to access or delete through the privacy service. Identity is the value of
the identifier for the profile, such as an email address or a phone number. Namespace is the type of
identifier,
such
as
ECID
or
CRM
ID.
Reference:
https://experienceleague.adobe.com/docs/experience-platform/privacy/ui/create-request.html?lang=en#required-fields
A Real-Time CDP Business Practitioner wants to make Privacy Service requests for Experience Cloud
applications. Which two categories of applications can they use? (Choose two.)
B, D
Explanation:
According to the Adobe documentation, self-serve applications are applications that allow users to
create and manage their own Privacy Service requests, such as Adobe Experience Platform, Adobe
Campaign Standard, and Adobe Target. Applications integrated with Privacy Service are applications
that have built-in integrations with Privacy Service and can automatically process requests, such as
Adobe Audience Manager, Adobe Analytics, and Adobe Experience Manager. Reference:
https://experienceleague.adobe.com/docs/experience-platform/privacy/home.html?lang=en#applications
A Real-time CDP Business Practitioner is working to apply data labels according to DULE labeling.
At which level would should the business practitioner apply labels to propagate to chosen datasets
and fields?
D
Explanation:
According to the Adobe documentation, DULE labeling is a framework that allows applying data
usage labels (DULs) to data fields based on their usage category (Descriptive, Underlying, Linked, or
Extracted). DULs can be applied at the schema level, which means they will propagate to all datasets
and fields that use that schema. Reference:
https://experienceleague.adobe.com/docs/experience-platform/data-governance/dule/dule-overview.html?lang=en#dule-overview
A data steward is working with a client who has provided geographic dat
a. Which labeling option is appropriate to categorize this type of data?
D
Explanation:
According to the Adobe documentation, profile data is a type of data label that indicates data that
describes characteristics or traits of an individual or group, such as demographic information,
preferences, or interests. Geographic data can be categorized as profile data, as it describes the
location of an individual or group. Reference:
https://experienceleague.adobe.com/docs/experience-platform/data-governance/labels/data-labels.html?lang=en#data-labels