Adobe ad0-e559 practice test

David wants to time-stamp a custom field called 'MQL DateTime Most Recent' every time a person
reaches the MQL stage. He will use a smart campaign that triggers upon MQL and the flow will have
no wait steps.
Which type of token would he use in the "Change Data Value' flow step required to achieve his goal?

• A. System
• B. Person/Lead
• C. Trigger

Kelsey is building a consent management program. As part of the program build, Kelsey has built a
smart campaign that will update a person's record with the opt-in date in the flow when their
Marketing Opt-in changes to True. She has set up the following trigger campaign.
There are no other triggers or filters in the smart list in the smart campaign.

Will the campaign process all leads who have a Marketing Opt-in value of True?

• A. Yes, the campaign will process new and existing leads regardless of source (i.e., webform fill out. list import. CRM, etc.)
• B. No, the campaign will only process web form fill out leads but not leads from a list import.
• C. No, the campaign will process only existing leads but not new leads.

Keeghan consistently monitors new names that are created in his Adobe Marketo Engage instance.
His people performance report shows that there were 100 new leads created yesterday. He asked his
team if they could confirm where the leads came from but unfortunately they did not know. There
are no operational programs tracking and setting person source in the instance.
Which field can Keeghan check to give him some indication of where the leads came from?

• A. Original Source Info
• B. Lead Source
• C. Acquisition Program

An analyst notices that a particular program does not appear in any revenue cycle explorer, program
or opportunity analyzer reports.
Channel settings:

Program Settings:

Based upon the program settings shown, what is a reason the program would not appear in
reporting?

• A. The Analytics Behavior on the channel is set to Inclusive'.
• B. The Analytics Behavior on the program is set to Operational'.
• C. The program has the period cost set to 0 for the current month.

Rishi has identified a particular person that Adobe Marketo Engage consistently and repeatedly
excludes from email sends. This issue persists even when the person qualifies for the smart list, even
when Rishi marks the email operational, and even when Rishi turns off communication limits.
What are two fields on the persons record that have the power to prevent email sends to this extent?
(Choose two.)

• A. Unsubscribed
• B. Marketing Suspended
• C. Email Address
• D. Email Invalid

An Adobe Marketo Engage user is setting up an event program, so she is creating a landing page with
a registration form. She wants existing customers and new leads to land on a different thank you
page after submitting the form, so she adds the field 'Is Customer' as a hidden field to the form.
Why is this field required on the form?

• A. So she can alert the Sales Owner of the registrant about their interest.
• B. So she can use It as a choice with the Thank You Page in Form Settings
• C. So she can use it in a Smart Campaign to follow-up the registration.

A marketer has run a whole email A/B test within an email program, and there was a clear winner
defined when the test finished running. The marketer then wants to send a follow-up email to
everyone who received the losing email.
How would they find the list of people who received the losing email?

• A. It is not possible to see who received which test variant
• B. Use the Was Sent A/B Test filter with a Variant constraint
• C. Use the Was Sent Email filter with the Test Variant constraint

What are two benefits to using global forms versus local forms? (Choose two.)

• A. Global forms allow for consistent scoring and reporting and data standardization.
• B. Global forms natively offer custom stylization on different landing pages.
• C. Global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources.
• D. In smart campaigns, global forms can be tracked without referencing any additional constraints such as webpage or referrer

An Adobe Marketo Engage event program is connected with a Webinar provider. What program
status is mandatory to populate the {{member.webinar url}} token?

• A. Registered
• B. Any statuses, as long as the person is a member of the program
• C. Invited

Jay has set up a webinar program and successfully connected it to a launchpoint webinar provider.
The webinar confirmation email is using the {{member.webinar url}} token of a Adobe Marketo
Engage program. The webinar program is live and 40 people have registered on a Adobe Marketo
Engage LP and have a program status of registered and received a confirmation email. However, the
unique link for all registrants is not being populated.
What are two things that Jay could try to identify the issue? (Choose two.)

• A. Look in field management to check the value of the token.
• B. Go into the Members tab of the webinar program and check if any person has the program status of Registration Error'.
• C. Go into the Members tab of the webinar program and change the program status on the 40 persons that have a status of 'Members' to Registered.
• D. Go into the Members tab of the webinar program and check that the webinar url column is populated using a custom view.