Without using Smart Campaigns, communication limits automatically apply to which two program
types? (Choose two.)
B, C
Explanation:
Communication limits are a feature in Marketo that prevent you from over-emailing your leads by
setting a maximum number of emails they can receive per day or per week. Communication limits
automatically apply to all email and engagement programs, which are two types of programs that
send emails to your leads. Email programs are used to send one-time or recurring emails, while
engagement programs are used to send a series of emails over time based on a predefined schedule
and logic. You can enable or disable communication limits for each email or engagement program by
checking or unchecking the box that says “If a person has reached communication limits, block non-
operational emails”. Operational emails are emails that are marked as critical or transactional and
should always be sent regardless of communication limits, unsubscribes, or marketing suspensions.
Communication limits do not apply to other types of programs, such as default, event, or webinar
programs, unless you use smart campaigns within those programs to send emails. Smart campaigns
are a way to define the logic and actions for your marketing activities, such as sending emails,
updating lead data, adding leads to lists, etc. You can enable or disable communication limits for
each smart campaign by checking or unchecking the same box as above. You can also set the default
behavior for smart campaigns in the Admin area, under Communication Limits. Reference:
Enable Communication Limits
More Than You Ever Want To Know About Communication Limits
Email Programs
Engagement Programs
Operational Emails
Smart Campaigns
An Adobe Marketo Engage professional wants to score Vice Presidents as +10 and Executives as +20.
In their company's person scoring model, which type of scoring would they use?
B
Explanation:
Demographic scoring is a type of person scoring that assigns points based on the attributes of a
person, such as their job title, industry, company size, location, etc.1
Demographic scoring helps to identify the most qualified leads based on their fit for the product or
service, and prioritize them for sales follow-up2
To score Vice Presidents as +10 and Executives as +20, the Adobe Marketo Engage professional
would need to create a smart campaign with the following steps:
Define the smart list with the trigger Data Value Changes, and select Attribute as Job Title, and New
Value as is any of Vice President, Executive3
Define the flow with the action Change Score, and select Score Type as Demographic,
and Score as Add and Choice 1 as If Job Title is Vice President, then 10, and Default Choice as 204
Activate the smart campaign and monitor the results
Reference:
:
How to build a lead / person scoring program | Adobe Marketo Engage 2
:
Lead Scoring: Everything
to Know About the Process Before, During, and After | Adobe for Business 3: [Smart List - Data Value
Changes | Adobe Marketo Engage] 4
: [Flow - Change Score | Adobe Marketo Engage]
In an Email Program, which two setup steps are required for an email to be sent? (Choose two.)
A, C
Explanation:
To send an email using an Email Program in Marketo, you need to follow these steps:
Create an Email Program by selecting the Email Program type and the Email Send channel.
You can
use a Master Program Template (MPT) to save time and maintain consistency12
Create or select an email asset that you want to send. You can use an existing email template or
create a new one.
You can also personalize your email using tokens, dynamic content, and snippets3
Approve the email asset by clicking the green checkmark icon next to the email name.
This will make
the email available for use in the Email Program3
Go to the Audience tab of the Email Program and select the recipients of your email. You can use
smart lists, static lists, or segments to define your audience. You can also exclude people from
receiving your email by using suppression lists.
Go to the Schedule tab of the Email Program and choose the date and time when you want to send
your email. You can also enable Head Start, which will pre-process your email up to 12 hours before
the scheduled send time, to improve the deliverability and performance of your email. However,
Head Start is not a mandatory step for sending an email.
If you want to test different versions of your email to see which one performs better, you can set up
an A/B test in the Email Program. You can test different aspects of your email, such as subject line,
sender name, content, or delivery time. You can also choose the winner criteria, the test duration,
and the test sample size. However, A/B testing is not a mandatory step for sending an email.
Approve the Email Program by clicking the green checkmark icon next to the program name. This will
activate the Email Program and send your email according to your schedule and settings.
Reference: 1
:
Create an Email Program | Adobe Marketo Engage 2
:
Marketo Success Series: Email
Programs - Marketing Nation 3
:
Send an Email | Adobe Marketo Engage
: Choose Recipients for an
Email Program | Adobe Marketo Engage : Schedule an Email Program | Adobe Marketo Engage
:
Create an A/B Test in an Email Program | Adobe Marketo Engage
: Approve an Email Program |
Adobe Marketo Engage
In the Email Editor, how would a marketer send an email for preview prior to launch?
B
Explanation:
To send an email for preview prior to launch, a marketer can use the Email Actions menu in the Email
Editor and select the Send Sample option. This will open a dialog box where the marketer can enter
one or more email addresses to receive the sample email, as well as choose the lead to use for
personalization tokens. The marketer can also select the email client to use for rendering the email,
such as Outlook, Gmail, or mobile devices. After clicking Send, the marketer will receive a
confirmation message and can check the inbox of the recipients to see how the email looks before
launching the campaign. Reference:
https://www.nutshell.com/blog/complete-guide-to-writing-marketing-emails
What are two possible purposes of the email preference center? (Choose two.)
A, D
Explanation:
Two possible purposes of the email preference center are:
D) Give recipients the option to choose how often they want to receive marketing emails.
This can
help you retain as many of your subscribers as possible, by putting them in control of what they
receive and avoiding unsubscribes or spam reports2
.
C). Allow recipients the ability to change their Adobe Marketo Engage communication limits.
This
can help you personalize your communication and offers based on the recipient’s preferences and
behavior3
.
A marketing manager needs to send product information to customers once per week for four
weeks. Using the Engagement Program, how would the marketing manager set this up?
A
Explanation:
Create an Engagement Program:
Start by creating a new Engagement Program in Marketo.
Give it a descriptive name (e.g., "Weekly Product Info Campaign").
Define the Cadence:
Choose the "Nurture" stream type.
Set the cadence to "Weekly." This ensures emails will be sent out on a regular weekly schedule.
Add the Content Assets:
Drag and drop four email assets into the stream, representing the product information you want to
send each week.
Arrange the emails in the desired order (week 1, week 2, etc.).
Configure Wait Steps:
Between each email asset, add a "Wait" step.
Set the wait duration to "7 days" to create the weekly interval between emails.
Activate the Program:
Add members (your target audience) to the program.
Activate the Engagement Program to begin the automated email flow.
Reference:
What is Adobe Marketo Engage:
https://experienceleague.adobe.com/docs/marketo/using/getting-started-with-marketo/what-is-adobe-marketo-engage.html?lang=en
Marketo Engage User Guide (Engagement Programs): (Search the document for "Engagement
Programs" or "Nurture Programs") - This will have more detailed instructions.
Why this is the best approach:
Efficiency: A single stream simplifies management and tracking.
Consistency: It ensures a regular, controlled flow of information over the four-week period.
Flexibility: You can easily modify the content or cadence within the stream if needed.
When cloning in Adobe Marketo Engage, which two best practices should be followed? (Choose
two.)
A, C
Explanation:
Maintaining Integrity (A): Cloning directly from the original asset helps ensure that all settings and
configurations are copied accurately. This minimizes the risk of introducing errors or corruption
during manual recreation.
Customization is Key (C): While the core structure of the cloned program is replicated, certain
elements need updating for clarity and accurate reporting:
Custom Tags: Tags help categorize and organize your programs. Adjust them to reflect the purpose of
the cloned program.
Period Costs: Ensure period costs are entered for the correct time period of the cloned program to
maintain accurate budgeting and ROI tracking.
Name: Use a descriptive and unique name to differentiate the cloned program from the original.
When cloning in Adobe Marketo Engage, it’s important to follow certain best practices to ensure the
integrity of your assets and programs12
.
Clone from the original asset to avoid corruption in assets1: Cloning from the original asset helps to
maintain the integrity of the asset and avoid any potential corruption that might occur if you were to
clone from a copy1
.
This ensures that your cloned asset is an exact replica of the original, which can
be particularly useful if you want to use the same asset in multiple programs1
.
Update custom tags, period costs, and name of the cloned program1: After cloning a program, it’s
important to update the custom tags, period costs, and name of the cloned program1
.
This helps to
keep your programs organized and allows you to track the performance of each program
individually1
.
Note that period costs will not transfer over, so be sure to add that to your cloned
program if you had one set in the original1
.
While updating token names for the cloned program (option D) can be a good practice in some cases,
it’s not generally considered a best practice when cloning in Adobe Marketo Engage1
A marketing manager creates an Email Program in January and spends $100 on stock photography
for the email that month. The email deploys in February.
As a best practice, in which month(s) would the period cost be inputted in the program Setup tab?
B
Explanation:
In Adobe Marketo Engage, when a marketing manager incurs a cost for an Email Program, the best
practice is to input the period cost in the program Setup tab in the month in which the cost is
incurred1
.
In this case, the marketing manager spent $100 on stock photography for the email in
January, so the period cost should be inputted in January1
.
This allows for accurate tracking and
reporting of marketing expenses, which is crucial for budgeting and financial planning
A marketer clones a program with a local list containing more than 1000 members. What will happen
to the list in the cloned program?
A
Explanation:
Local Lists vs. Global Lists: In Marketo, local lists are specific to a particular program. They are not
shared across programs, unlike global lists.
Cloning Limitations: When you clone a Marketo program, the structure and assets are replicated, but
local lists are not. An empty list with the same name is created in the cloned program.
Rationale: This prevents accidental duplication of leads across programs and potential issues with
email deliverability or compliance if the same leads were to receive multiple, unintended copies of
communications.
Reference:
Marketo Engage Documentation (Working with Lists): Search for "Local Lists" and "Cloning Programs"
in the official Marketo documentation. This will provide detailed explanations and examples.
Marketing
Nation
-
Marketo
Engage
(Discussions
about
cloning
and
lists):
https://nation.marketo.com/
Search for discussions using terms like "clone program", "local
list", and you'll find real-world examples and explanations from other users.
Which program type would a marketer use to capture gated content conversions on their corporate
website?
C
Explanation:
Default programs in Marketo are best suited for gated content scenarios for the following reasons:
One-Time Interactions: Default programs are designed for single interactions, like a form submission
to download gated content. They don't involve ongoing sequences or nurture streams.
Triggers and Flow Steps: You can set up triggers within Default programs that respond to form
submissions. These triggers can initiate flow steps like:
Sending the gated content via email
Adding the lead to a nurture program or list
Updating the lead's score or data
Web Form Integration: Marketo forms can be easily embedded into web pages and linked directly to
a Default program for seamless processing of form submissions.