An airline company wants to deliver different personalized offers for its desktop and mobile phone
customers. An Adobe Target Business Practitioner must define target audience for this requirement.
Which audience criteria should be recommended for this activity?
In which scenario should an Adobe Target Business Practitioner recommend using an Adobe
Analytics segment for an Adobe Target Activity?
Which option should an Adobe Target Business Practitioner recommend between Adobe Analytics
and Adobe Target as the Reporting Source for an Activity?
The product team wants to determine whether a viewed also viewed or bought also bought
Recommendations logic would drive product views.
What is the correct way to test both Recommendations Criteria?
Which two statements are true when describing Automated Personalization (Choose two.)
When running a test the marketing manager sees that the test has reached a confidence level of 87%
and has a 4.2% lift Excited for the success. The manager wants to stop the test accept the results, and
move on to a new test.
What advice should be given to the manage! about ending the test at this point?
A marketing team of an online retail company wants to run an A/B test that serves a tailored
experience to each visitor, based on their individual customer profile md the behavior of previous
visitors with similar profiles.
Which traffic allocation option should be suggested for this scenario?
In the time since a new activity was created and the time it was published the structure of the page
was changed. Causing the activity to no appear as created.
What must be done to fix this issue?
The optimization team has deactivated a test and wants to analyze the results. After navigating to the
reporting interface, they notice that they cannot see any data m the report. The team can confirm
that the experiences were successfully delivered to users.
What is a likely cause of this problem?
An organization ran a test with Adobe Anal/tics as a reporting source. The activity design further
enhances a very popular filtering feature on their site. When carrying out an early analysis of the
results, they noticed that it is not performing as well as expected.
What should they do to determine if this is due to novelty effect?
An organization is tolling out a customer service chat that is available on the site Mondays through
Fridays from 8:00 am to 5:00 pm. A lest will be conducted to determine how to optimize the link to
Which action enables an activity to be recurring every week during chat hours?
An Adobe Target Business Practitioner (BP) is creating an Audience in Target. Which type of rule
allows the BP to include users based on a category affinity?
To create a 12-month road map, a Adobe Target Business Practitioner (BP) needs to estimate test
durations for upcoming activities. One selected activity includes the following information:
Estimated daily traffic (visitors): 5.000
Level of significance to constitute a win: 99%
Minimum detectable lift: 3%
The 8P is using the Adobe Sample Size Calculator and wants to reduce the projected run time. Which
two methods should be used to accomplish this task? (Choose two.)
A home improvement videos website has an advertising-supported revenue model. Videos begin
with a sponsor's advertisement. The task is to administer a test on the home page to determine
which experiences drive video engagement.
Based on this scenario, what is the most appropriate optimization goal for this test?
An A/B test was conducted to test different variations of copy on the homepage. During the analysis
of the results, it was identified that different copy resonated better with different audiences.
Which activity type should an Adobe Target Business Practitioner recommend using to ensure that
the most effective copy is displayed to the right audience?