Adobe ad0-e406 practice test

Adobe Target Business practitioner Expert Exam

Last exam update: May 12 ,2024
Page 1 out of 4. Viewing questions 1-15 out of 68

Question 1

An airline company wants to deliver different personalized offers for its desktop and mobile phone
customers. An Adobe Target Business Practitioner must define target audience for this requirement.
Which audience criteria should be recommended for this activity?

  • A. Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Device = True"
  • B. Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Phone = True''
  • C. Desktop audience rule: "Is Mobile Device = True" Mobile audience rule: "Is Mobile Phone - True"
Answer:

A

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Question 2

In which scenario should an Adobe Target Business Practitioner recommend using an Adobe
Analytics segment for an Adobe Target Activity?

  • A. The audience requirement cannot be met using pre-built audiences in Adobe Target.
  • B. An audience qualification window of 180 days is required, and it would be impractical to wait this long for a newly-created profile parameter to populate.
  • C. Visitor data collected before the Target Activity runs are required for audience targeting.
Answer:

A

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Question 3

Which option should an Adobe Target Business Practitioner recommend between Adobe Analytics
and Adobe Target as the Reporting Source for an Activity?

  • A. Analytics is the recommended option, because it achieves one single source of data.
  • B. Target is the recommended option, since the reporting data is available within 4 minutes.
  • C. The recommended option depends on the specific reporting requirements.
Answer:

A

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Question 4

The product team wants to determine whether a viewed also viewed or bought also bought
Recommendations logic would drive product views.
What is the correct way to test both Recommendations Criteria?

  • A. Create a new Recommendations activity, and in the Targeting page change the Control traffic allocation to 50%.
  • B. Create a new Recommendations activity, and in the Experiences page pop-up select the two Criteria.
Answer:

A

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Question 5

Which two statements are true when describing Automated Personalization (Choose two.)

  • A. Target automatically users all Adobe Experience Cloud shared audience to build the personalization models.
  • B. A visit is eligible for a new experience upon each page view.
  • C. The model is always ‘’spending’’ a small fraction of traffic to continue learning.
  • D. The underlying models are re-built every hour using the latest visitor behavior data.
Answer:

A, D

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Question 6

When running a test the marketing manager sees that the test has reached a confidence level of 87%
and has a 4.2% lift Excited for the success. The manager wants to stop the test accept the results, and
move on to a new test.
What advice should be given to the manage! about ending the test at this point?

  • A. Let the test run because there is sufficient evidence that there is a difference in conversion
  • B. Let the test run because there is weak evidence that there is a difference rates.
  • C. Stop the test because there is a strong evidence that there is a difference m conversion
Answer:

A

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Question 7

A marketing team of an online retail company wants to run an A/B test that serves a tailored
experience to each visitor, based on their individual customer profile md the behavior of previous
visitors with similar profiles.
Which traffic allocation option should be suggested for this scenario?

  • A. Auto-allocate
  • B. Auto-target
  • C. Manual allocation and later switch it to Auto-allocate
Answer:

B

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Question 8

In the time since a new activity was created and the time it was published the structure of the page
was changed. Causing the activity to no appear as created.
What must be done to fix this issue?

  • A. Change the activity type.
  • B. Rebuild activity.
  • C. Implement the experience changes on-site.
Answer:

B

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Question 9

The optimization team has deactivated a test and wants to analyze the results. After navigating to the
reporting interface, they notice that they cannot see any data m the report. The team can confirm
that the experiences were successfully delivered to users.
What is a likely cause of this problem?

  • A. When configuring the activity, the team selected the do not record data' setting.
  • B. The user does not have Editor access and therefore cannot view reports.
  • C. The incorrect environment (host group) is selected by default.
Answer:

A

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Question 10

An organization ran a test with Adobe Anal/tics as a reporting source. The activity design further
enhances a very popular filtering feature on their site. When carrying out an early analysis of the
results, they noticed that it is not performing as well as expected.
What should they do to determine if this is due to novelty effect?

  • A. Find a metric that is impacted positively by the change, and make this the primary metric.
  • B. Segment the results by new and returning visitors, and compare their usage.
  • C. Alter the traffic distribution to reduce the volume of traffic to the underperforming experience.
Answer:

A

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Question 11

An organization is tolling out a customer service chat that is available on the site Mondays through
Fridays from 8:00 am to 5:00 pm. A lest will be conducted to determine how to optimize the link to
the chat.
Which action enables an activity to be recurring every week during chat hours?

  • A. Set the time in the Duration section of Goals & Settings.
  • B. Create a rule for Time Frame in Audiences.
  • C. Set the time in the Page Delivery section in the Configure menu.
Answer:

A

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Question 12

An Adobe Target Business Practitioner (BP) is creating an Audience in Target. Which type of rule
allows the BP to include users based on a category affinity?

  • A. Network
  • B. Visitor Profile
  • C. Custom
Answer:

C

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Question 13

To create a 12-month road map, a Adobe Target Business Practitioner (BP) needs to estimate test
durations for upcoming activities. One selected activity includes the following information:
A/B Test
Two experiences
Estimated daily traffic (visitors): 5.000
Level of significance to constitute a win: 99%
Minimum detectable lift: 3%
The 8P is using the Adobe Sample Size Calculator and wants to reduce the projected run time. Which
two methods should be used to accomplish this task? (Choose two.)

  • A. Adjust the audience to include 3.500 visitors per day.
  • B. Change the number of experiences to 3.
  • C. Change the level of significance required to constitute a win to 95%.
  • D. Change the minimum detectable lift to 5%.
Answer:

B, C

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Question 14

A home improvement videos website has an advertising-supported revenue model. Videos begin
with a sponsor's advertisement. The task is to administer a test on the home page to determine
which experiences drive video engagement.
Based on this scenario, what is the most appropriate optimization goal for this test?

  • A. Bounce rate
  • B. Video views per visit
  • C. Site registration rate
Answer:

A

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Question 15

An A/B test was conducted to test different variations of copy on the homepage. During the analysis
of the results, it was identified that different copy resonated better with different audiences.
Which activity type should an Adobe Target Business Practitioner recommend using to ensure that
the most effective copy is displayed to the right audience?

  • A. Multivariate Test
  • B. Recommendations
  • C. Experience Targeting
Answer:

C

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