Adobe Campaign Classic Business Practitioner Expert Exam
Last exam update: Apr 21 ,2025
Page 1 out of 6. Viewing questions 1-15 out of 94
Question 1
What is the benefit of using the direct mail delivery step instead of a data extraction step?
A.
The delivery step allows for personalization
B.
The delivery step logs data to contact history
C.
The delivery step sends the file to the configured vendor.
D.
The delivery step allows for a preview of the direct mail piece.
Answer:
C
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Question 2
What is the required to create a predefined filter?
A.
Input form
B.
Rights on a folder of type filter
C.
Navigation hierarchy
D.
Validity period
Answer:
B
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Question 3
What are the three possible consequences of choosing and deploying an incorrect campaign template? (Choose three.)
A.
The campaign template workflow could query incorrect individuals
B.
The campaign template workflow could send out the wrong type of delivery
C.
The campaign template could cause problems with reporting
D.
The campaign template could send to individual without a delivery selected
Answer:
ABD
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Question 4
Campaign requirements state that a random selection of 20% of recipients be withheld from the targeting population to receive a different creative treatment in another campaign. How should the business practitioner configure the workflow?
A.
Use the workflow properties to configure the random sample and it will be posted to the folder
B.
Use a query activity to select the random selection and a list update activity to house the sample
C.
Use a split activity to select the random sample and a list update activity to house the sample
D.
Use a delivery activity to select the random sample and it will be posted the delivery logs
Answer:
B
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Question 5
A campaign business practitioner is monitoring a delivery during its analysis. The campaign business practitioner notes that the audit has indicated two items with a warning. What happen with the delivery because of the warning?
A.
The delivery generates an error and does NOT deploy
B.
The delivery generates an error and at the end of the analysis but deploys the email
C.
The delivery deploys the email
D.
The delivery generates an error but does NOT deploy
Answer:
C
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Question 6
Explain why changes to deliveries need to be made in the template and NOT the delivery activity?
A.
The next time the delivery template is pulled into the campaign, it will throw an error message
B.
The next time the delivery template is pulled into the campaign, it will NOT reflect the most recent changes made
C.
The next time the delivery template is pulled into the campaign, it will prompt for the confirmation of the HTML
D.
The next time the delivery template is pulled into the campaign, it will prompt for the confirmation of changes
Answer:
B
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Question 7
Workflow instructions are identical to a previous workflow except the dates. What course of action should a Campaign Business Practitioner take?
A.
Use a copy of the previous workflow in a campaign and change the values
B.
Create a new workflow from scratch in a new campaign
C.
Run the previous workflow from the previous campaign and change the date
D.
Contact the request to confirm the information in accurate.
Answer:
D
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Question 8
What is the purpose of configuring a campaign with start and end date?
A.
To ensure that the campaign works only between those dates
B.
These dates are used for tracking purpose only
C.
To sequence campaign delivery
D.
To ensure that dates show on campaign calendar
Answer:
C
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Question 9
More than one person in an approval operator group responds to an approval activity that requires a single response. What is the result?
A.
The workflow errors if people in the operator group give different responses.
B.
The workflow resumes after the first person in the operator group responds.
C.
The workflow errors if more than one person from the operator group responds.
D.
The workflow pauses until all members of the operator group responds.
Answer:
B
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Question 10
What type of workflow should be used to update the recipient schema from a weekly text file of mailing address changes?
A.
A technical workflow
B.
A data workflow
C.
A campaign workflow
D.
A targeting workflow
Answer:
A
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Question 11
A query returns 0 records for a specific date. What is the most efficient method to determine what dates exist in the table?
A.
Use SQL, query the database or open the files being imported
B.
Use a split process to parse out dates
C.
Click on the “Distribution of values” button in the query.
D.
Go to the schema to view the data
Answer:
A
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Question 12
A workflow including a scheduler with a recurring frequency contains a regular delivery step. What is the result?
A.
The delivery executes once and errors on the second send.
B.
The delivery executes once and enters a finished state.
C.
The delivery throws a warning message and executes as scheduled for first and second send.
D.
The delivery is sent as scheduled for the first and second send
Answer:
D
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Question 13
Workflow A runs before Workflow B. Workflow A populates a staging table that workflow B uses to load each day. Workflow B frequency fails because Workflow A is still creating the writing to the table. What is the best way for a campaign business practitioner to solve this error?
A.
Adjust the scheduled run to ensure there is no overlap
B.
Combine the two workflows together
C.
Use JavaScript to call a Signal in Workflows B instead of a time-based schedule
D.
Remove the staging table because there is no need for temp storage
Answer:
A
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Question 14
Which workflow activity should be used to export data?