A developer is processing the webpage data into the reports in Adobe Analytics.
What happens immediately after the analytics code is served via the data layer and
Adobe Launch?
C
A Solution Design Reference (SDR) Document indicates that the developer
needs to track products in the shopping cart on the retail website. Which data
object can be used to track product names?
B
Explanation:
The data object to use to track product names in the shopping cart on a retail website is
DigitalData.cartproduct.productName. This data object contains an array of objects that represent all
the products that are currently in the shopping cart. These objects contain information such as the
product name, product ID, quantity, and more.
What is the first step for data to get from the developer's page into the reports
in Adobe Analytics?
A
Explanation:
The first step for data to get from the developer's page into the reports in Adobe Analytics is for the
analytics code to be served via the data layer and Adobe Launch. This allows the page to collect and
send data to the Adobe servers, which then processes the data and saves it into the designated
report suite. This data is then used to generate reports that are available to view in the Adobe
Analytics interface.
Which option shows a correct set of steps in a tags workflow?
C
Explanation:
In a tags workflow, the first step is to create data elements and rules. Data elements are used to
capture user information that can be used for analysis and reporting, while rules define when the
data elements should be triggered. After the data elements and rules have been defined, the next
step is to publish the appropriate libraries, which will deploy the tags to the website. Finally,
different levels of user permissions can be set to control who can access and make changes to the
data elements and rules.
A Product Manager has deployed analytics on the website by simply including
app measurement code on every page as part of the header tag in page's
HTML. Which of the following values would you expect to see in the pages
report in adobe analytics?
B
Explanation:
In Adobe Analytics, the Page report provides a view into the performance of individual pages on a
website. Page names are generated automatically from the URL of the page and are used to provide
a hierarchical view of the website's structure. The other values, such as page title and URL, are also
captured and are available in the Page report, but they are not used to generate the page names.
An analyst has been asked to deploy analytics for the regional domain for xyz
company
https://xyz.co.region.
What
would
be
the
right
"fpCookieDomainPeriods" value so that cookies are set appropriately?
B
Explanation:
The fpCookieDomainPeriods value determines the cookie domain on which the Analytics cookie will
be set. For the domain
https://xyz.co.region,
the fpCookieDomainPeriods value should be set to 2.
This will set the cookie domain to be ".co.region". Setting the value to 1 would set the cookie domain
to be ".region", which would not be appropriate for this domain. Setting the value to 3 would set the
cookie domain to be "xyz.co.region", which would also not be appropriate.
In Adobe Launch, what should be the type of data element to refer a data layer
variable?
B
Explanation:
According to Adobe Analytics Developer Professional documents, to reference a data layer variable in
Adobe Launch, the type of data element should be "Javascript Variable". This allows you to reference
the data layer variable in your Launch rules and send the data to Adobe Analytics for reporting. The
"Data Layer" type is used to create data elements that are used to read data from the data layer, and
"DOM Attribute" type is used to read data from HTML DOM elements.
Identify the characteristics which is correct in Comparison of Global Report
Suite and Rollup Report Features?
B
Explanation:
Global report suites can aggregate data from multiple report suites into one high-level report.
This allows you to view data from multiple report suites at once, enabling you to quickly
compare performance across sites, countries, or other groupings. Additionally, global report
suites can aggregate historical data, allowing you to see the overall performance of a site over
a period of time.
Rollups, on the other hand, are used to aggregate data from multiple report suites into one
report suite. This allows you to view data from multiple report suites at once, but it only
reports data from the point they were implemented. As a result, rollups cannot be used to
view historical data, as they will only report data from the point they were implemented.
Additionally, rollups are only processed at midnight each night, while global report suites
report data with standard latency.
Which of below parameter is report suite determines where data will be kept
and reported?
A
Explanation:
The S
account parameter in the Adobe Experience Platform Web SDK documentation
[2], which provides detailed information on tracking with the Web SDK.
[1]
https://marketing.adobe.com/resources/help/en_US/sc/implement/developer_guide.html
[2]
https://aep-sdks.gitbook.io/docs/resources/web-sdk/web-sdk-reference/parameters-
reference/s_account
Product owner is looking to capture outbound links user is clicking,
automatically from the website without actually having to add custom code on
the website. As a developer what steps would you take?
B
Explanation:
To capture outbound links automatically without having to add custom code on the website,
you can use the s.trackExternalLinks variable, which automatically captures external links
without having to add specific click tracking code. However, you need to ensure that the
s.trackExternalLinks variable is set to true before the s.t() call.
According to Adobe Analytics Developer documentation on trackExternalLinks, the
recommended approach is to set the s.trackExternalLinks variable to true before the s.t() call
on each page, as shown in the following code:
s.trackExternalLinks = true;
s.t();
This approach ensures that the s.trackExternalLinks variable is set before the call to s.t(), which sends
the data to Adobe Analytics.
Reference:
Adobe
Analytics
Developer
Documentation:
https://docs.adobe.com/content/help/en/analytics/implementation/vars/page-vars/config-vars.html#section_59B0D9A9A11C4D0FAF2F6622C3D78420